Direct, no-nonsense financial education for entrepreneurs who are ready to stop guessing and start growing.







As the CEO of TLJ Professional Services, I've seen firsthand how poor financial structure destroys good ideas.
For over 40 years, I’ve helped individuals, small businesses, and nonprofit organizations understand their finances, make smart decisions, and build strong foundations that actually last.
Here’s what I know for sure: most people don’t struggle because they’re lazy or incapable. They struggle because no one ever explained the “money side” in a clear, practical way—and when you’re trying to run a business, confusion gets expensive.
That’s why I teach the way I do.
My teaching style is direct, firm, and compassionate. I'm here to help you navigate the complex world of compliance, taxes, and growth so you can build a sustainable legacy.
I’m direct because I want you to win. I’ll tell you the truth, break it down in plain language, and show you what matters most—without overwhelming you or wasting your time. And I’m generous with what I know because I’ve seen what happens when people finally understand how to structure their business, track their numbers, and handle taxes the right way. They stop guessing, they stop panicking, and they start moving with confidence.
AATF University was created for people who want to do things the right way, but don’t always know where to start. If you’ve ever felt behind, unsure, or overwhelmed by finances, you’re not alone. You don’t need more pressure. You need clarity and a step-by-step path.
That’s what you’ll find here.
Let’s build your financial confidence, one smart step at a time.

How to Choose the Right Business Structure for Your Business
Organizing Bookkeeping so your numbers make sense
Reading Financial Statements and knowing what they’re telling you
Understanding Taxes without Fear or Confusion
Using QuickBooks Online with Confidence
Building Financial Habits that Support Long-Term Stability and Growth
AATF University gives you two ways to learn—depending on how much support you want right now.
Subscriptions: For Business Owners who want ongoing guidance, accountability, and a step-by-step plan.
Stand-Alone Courses: For those who want to solve one problem at a time that answers what you need right now.
$125/month
Ideal for the Entrepreneur who’s just getting started. New to business. Building their foundation. Needs a clear step-by-step path to get compliant, organized, and positioned for sustainable growth.
Monthly Micro-Trainings & Implementation Tools
You’ll receive one focused training module each month from our Journey of an Entrepreneur program—released in a step-by-step sequence to help you build your foundation without overwhelm. Each release includes action steps and tools so you can apply what you learn immediately.
- Micro training topics include: Mission, Vision & Purpose • Business Plan Creation • Foundational Systems Setup • Strategic Goal Setting & Planning • and other essentials every new entrepreneur needs to build on solid ground.
Arsenal of business tax resources & templates
You’ll receive a practical vault of resources designed to help you build your business correctly from day one. Many templates are included directly inside the monthly modules so you can follow along and complete them step-by-step.
Monthly live office hours/Q&A to troubleshoot and get real-time support on what you’re building, and get unstuck—so you can keep moving forward with clarity and confidence.
(12-month Commitment Required)

Flexible Payment Options Available
$400/month
Ideal for the established business owner who already knows their business concept and is ready to take control of their finances, clean up their systems, and make confident money decisions as they grow.
Includes Everything in Base Tier, plus:
1-Time QuickBooks Setup/Optimization Review
We’ll review your current QuickBooks setup and help optimize it for clarity, accuracy, and cleaner reporting—so you’re not building growth on messy numbers.
Monthly Books Review (Bookkeeping Oversight)
You keep your bookkeeping up to date. We’ll review your books monthly, flag issues, and guide you on the corrections for accuracy and consistency so your numbers stay clean and reliable.
Priority Support (24–48 hr response) for financial/compliance questions
Quarterly 1:1 Financial Strategy Check-in
A dedicated strategy session every quarter to review what’s working, what needs adjusting, and what your next financial move should be—based on where your business is right now.
Access to All Courses
- Annual members: Full course catalog unlocked immediately.
- Monthly members: Receive 1 course unlocked per month (ongoing while subscribed).
Access to Monthly Trainings
Additional monthly trainings designed to support scaling, stronger financial habits, and smarter business decisions without overwhelm.
(12-month Commitment Required)

Flexible Payment Options Available

1736 Franklin St 3rd Floor, Ste. #4, Oakland CA 94612
833-855-7763
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